Chevrolet will be launching the 2014 Camaro coupe for the European market at the upcoming Frankfurt Motor Show, which is probably the reason why Chevy is using the same show for the debut of the 2014 Camaro convertible, rather than introduce it in a few months at the Lost Angeles or Detroit shows.
Making a big splash about the Camaro in Europe is no doubt part of GM’s plan to grow the Chevrolet brand globally. Since releasing (either by leaks or officially) photos in advance of auto show debuts has become part of the publicity process, you don’t have to wait two weeks for the Frankfurt show to see what the new Camaro ragtop looks like, as Chevy has dropped a couple of photos and a press release. Interestingly, for a brand that is trying to be global, the press release makes a point of the Camaro’s heritage as an American muscle car, saying that it’s “as much a part of Americana as apple pie and baseball.”